CGW3's Blog

Social Networking the online Cocktail Party

Carl Grint — Tue, 19 May 2009 18:09:09 +0000

Social Networks bring the potential for businesses, charities and organisations alike to address the wider public in a setting which the ‘customer’ is comfortable in.

The explosion of Social networks over the last few years provides the potential for any group to find like minded people in a sociable setting, which can prove more conducive to the promotion of their given cause.
Unlike marketing in the traditional sense, where you are more likely to be interrupting an individual to pass on your message, within social networking you can participate in a dialogue with your audience, a two way communication, rather then just the single direction advertisement of traditional marketing.
When Social Networking and Social Marketing are practised well, the organisation stops being the marketeer, as the group itself takes over the mantel of your cause and perpetuates your message to their friends.

The true goal for utilising social networking as a marketing tool, is the two way conversation. Rather then ’standing shouting’ your message, hoping a few will hear it and want to know more, as so much of traditional marketing can be seen as, you adopt for talking with people, not always about your cause, but general conversations, and building relationships.

In some ways social networking can be viewed as the online equivalent of the cocktail party. An event you attend to meet a wide range of people, converse and network.
You would not stand at a party shouting out your message, or if you do, you will find it a very unfulfilling evening. Rather you mingle, talk to different people, you don’t head straight into a sale pitch, those who can communicate in an entertaining manner will do best, and always find a way to bring their area of interest into the conversation in a way that does not make others feel they are being talked at.

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CGW3.co.uk

Carl Grint — Sun, 12 Oct 2008 07:27:00 +0000

I have placed my website at cgw3.co.uk on hiatuses whilst I decide the future planes for the site.
In the meantime, I have pointed my domain at this blog, specifically this entry, to give you a landing page.

There are a number of Web developement articles on this blog, along with the Tutorials formally residing on the company website.

You can also view the tutorials at dmxzone.com via my profile there, including the download files for each.

CGW3 related articles

If you would like to view the Web Development articles here, they are available via the the Web Development tag.

Voice reaches halfway around the world

Carl Grint — Wed, 19 Sep 2007 08:24:00 +0000

“Just because your voice reaches halfway around the world doesn’t mean you are wiser than when it reached only to the end of the bar.”
– Edward R. Murrow

Carl Grint
Web Development Consultant

providing web development services including Web site design and development, E-commerce sites, the complete development of Intranets/Extranets and a wide range of Web applications.
Details can be viewed at www.cgw3.co.uk

Lost in thought…

Carl Grint — Thu, 30 Aug 2007 16:33:00 +0000

“The only reason some people get lost in thought is because it’s unfamiliar territory.“
– P. Fix

Carl Grint
Web Development Consultant

BBC iPlayer – Screenshots

Carl Grint — Thu, 02 Aug 2007 13:00:00 +0000

I have started playing with the BBC’s new iPlayer, whilst I work on the text, here are some screenshots from the experience.

Carl Grint
Web Development Consultant

Geek Humour – More Friday Fun

Carl Grint — Fri, 06 Jul 2007 13:32:00 +0000

Carl Grint
Web Development Consultant

AJAX Map Search Solution

Carl Grint — Sun, 22 Apr 2007 16:22:00 +0000

“The Map Search Control is a simple to use application of the Google AJAX Search API that is designed to let you easily add a searchable map to your pages, sites, and blogs. The control on the right demonstrates some of the things that this control can do. The control is highly customizable, allowing you to specify custom markers, pre-selected search terms, map dimensions, color schemes, etc. Your page can drive the map through the supplied search form, through pre-selected search terms, and even through hyperlinks on your page (e.g., Sushi.)

Adding the Map Search Control to your page is a snap. The easiest way is to start with our Map Search Control Wizard. The wizard walks you through some simple customizations and then generates all of the code for you. If you want to tweak the code even further, we have a complete Map Search Programming Guide available for you to learn from.

Another great way to use the Map Search Control is to add it as personalized home page gadget”

http://www.google.com/uds/solutions/mapsearch/index.html

Carl Grint
Web Development Consultant

Google AJAX Feed API

Carl Grint — Sun, 22 Apr 2007 16:20:00 +0000

With the AJAX Feed API, you can download any public Atom or RSS feed using only JavaScript, so you can easily mash up feeds with your content and other APIs like the Google Maps API.

To get started, check out the documentation and example code.

http://code.google.com/apis/ajaxfeeds/

Carl Grint
Web Development Consultant

SEO Tips and Tools

Carl Grint — Sun, 22 Apr 2007 16:11:00 +0000

Carl Grint
Web Development Consultant

Free Search Engine Optimization Software

Carl Grint — Sun, 22 Apr 2007 16:08:00 +0000

SEObook.com have a great list of tools/software for those working to optimise their websites for Search engines

You can even subscribe to me notified when they update the list.

So head over to Seobook.com and view their great list.

Carl Grint
Web Development Consultant